PUMA fans in India have found redemption! The brand, which also happens to be the fastest sportswear brand in the world, recently introduced the biggest flagship store in New Delhi. Spread over three floors in Delhi’s hottest shopping destination South Ex, the store is a an absolute winner when it comes to collection and everything else. The store introduction saw Jacqueline Fernandez turn stylist and she also shared great fitness insights that have the entire team at Guiltybytes office jump for joy! Here are 5 things we absolutely loved at the PUMA’s remarkable store launch…
#1 The Store Concept
PUMA has presented the concept of the Forever Faster store that embraces its attitude, which by the way has been reflected in their design, presentation and their varied product offering. The store has a very modern look and the products grab all the much-needed attention! The store also comes with bold visual displays that we categorically love.
#2 Widest Range of PUMA’s Performance & Sportstyle Products
This store houses the largest variety of PUMA products in the country. In fact PUMA India MD, Abhshek Ganguly shared, “The store is so exclusive that there are number of products that are available solely at the Delhi store.” Ranging from lifestyle, to football, cricket, gym, golf wear, the choices are massive.
#3 International Collaborations
![]()
![]()
This should explain why we're brimming with excitement over the debut of PUMA’s Forever Faster store in Delhi. The brand has created a special range of products in collaboration with international designers like Alexander McQueen, Chris Stamp and musical superstar Rihanna that are now available at the store.
This should explain why we're brimming with excitement over the debut of PUMA’s Forever Faster store in Delhi. The brand has created a special range of products in collaboration with international designers like Alexander McQueen, Chris Stamp and musical superstar Rihanna that are now available at the store.
#4 Jacqueline As Style Expert
![]()
![]()
![]()
PUMA training and style expert Jacqueline Fernandez was a show stealer at the launch. However, she upped her game and turned a celeb stylist to look sporty chic. Jacqueline also shared some health and wellness tips and showcased some real girl, fitness moves in her perfect PUMA gear. And now we just know what our next gym outfit will look like courtesy Jacqueline’s style tips!
PUMA training and style expert Jacqueline Fernandez was a show stealer at the launch. However, she upped her game and turned a celeb stylist to look sporty chic. Jacqueline also shared some health and wellness tips and showcased some real girl, fitness moves in her perfect PUMA gear. And now we just know what our next gym outfit will look like courtesy Jacqueline’s style tips!
#5 Products That Express Speed and Innovation
![]()
![]()
With the Forever Faster flagship store, PUMA is clearly emphasizing on performance, speed and innovation. Forever Faster embraces the thrill of being first and recognizes you and me who are ready to stand out. Check out their great designs at the all new store at South Ex, 1 main market, Delhi.
*Guiltybytes X PUMA
With the Forever Faster flagship store, PUMA is clearly emphasizing on performance, speed and innovation. Forever Faster embraces the thrill of being first and recognizes you and me who are ready to stand out. Check out their great designs at the all new store at South Ex, 1 main market, Delhi.
*Guiltybytes X PUMA